The Studio
We are an assembly of energies and unique talents working together to manifest narratives into joyful award-winning experiences.
Building overall experiences that blends multiple mediums and design disciplines, we generate exciting creative concepts CD., immersive spaces, interiors and exhibitions SD., digital, phygital and physical products PD. and graphics GD.
Disciplines
CD. Creative Direction
SD. Space Design
PD. Product Design
GD. Graphic Design
RD. Research and Development
AE. Academy and Education
Areas
DTS. Design Thinking and Strategies
ACD. Art Directions
EX. Experiential Concepts
I. Art Installations and Murals
SS. Soundscapes
FD. Food Design
AD. Architecture Design
ID. Interior Design
ED. Exhibitions Design
VM. Visual Merchandising
F. Furniture Design
L. Lighting Design
U. Utilitarian Objects
A. Accessories
D. Digital Graphics
P. Print Graphics
S. Signage
E. Environmental Graphics
MG. Motion Graphics
PK. Packaging
DI. Design Investigation
DE. Design Experimentation
PP. Publications and Papers
NM. New Materials, Processes and Design Methodologies
W. Workshops
T. Teaching - Faculty Collaborations
LE. Lectures
Rodolfo Agrella
Rodolfo Agrella imbues its one-of-a-kind design concepts with bold color, deft composition, and captivating contrast. His New York-based eponymous design studio, RADS, pulls from a vast array of resources and references when conceiving holistic design concepts, synthesizing and distilling diverse point inspirations and requirements into playful, seemingly effortless, yet sophisticated projects. RADS ultimate goal is to make something complex appear simple.
RADS, founded in 2015 as a way for this team to encompass its different endeavors and the various typologies it treats: art and creative direction; spatial interventions, products and graphic design, for renown manufacturing companies, particulars and cultural institutions. It comprises a team of skilled, multi-hyphenate and multi-cultural practitioners, together, they’re poised to achieve a variety of outcomes, answering the distinct needs of different clients and stakeholders.
For Rodolfo, color and light are critical tools to enhance what’s being created and communicated, and can go a long way in facilitating an emotional response from the end user, tapping into a resourceful sensibility; one forged out of Agrella’s upbringing in Caracas, Venezuela. While the capital's rich tradition of modernism has greatly influenced the architect and the studio’s bold, sophisticated yet dynamically joyful aesthetic, his training in Milan continues to influence the studio’s ability to carefully fold-in eclectic elements.
RADS is primarily concerned with forging and maintaining close bonds with its clients. This ethos has garnered RADS numerous accolades, including the prestigious German Design Award—Special Mention, a Pre-selection in the Hublot Design Award, the NYXDesign Award, and his inclusion in the Salone Internazionale del Mobile’s Collezione Permanente in Italy, to name a few. The studio’s work has been featured in many top-billed publications such as Architectural Digest, Interior Design, and Marie Claire Maison, Intramuros and Ideat, amongst many other global media outlets.