E.14 Heller x MoMA
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CODE E.14
NAME Heller x MoMA
DESIGN AREAS Creative—Design
DESCRIPTION A bold celebration of color reintroducing Hellerware’s Rainbow color set.
In an exclusive partnership between Heller and MoMA Design Store, RADS’ team created a unique window experience to showcase this design icon featured in MoMA’s collection.
NYC’s MoMA Design Stores windows stage a deep color chamber with color-blocked towers of Hellerware in striking contrast with a highly dynamic video background, showcasing details of the collection through a relatable color narrative.
FEATURES Hellerware by Lela and Massimo Vignelli.
Rainbow set of Soup bowl Salad Plate, Dining Plate and Mug.
Pantone 267C, Pantone 2748C,Pantone 355C, Pantone 116C, Pantone Warm RedC, Pantone 205C
CLIENT Heller furniture
YEAR 2022-2023
LOCATION New York City
