CD.119 Heller x NYC
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CODE CD.119
NAME Heller
DESIGN AREAS Creative—Design
DESCRIPTION The Next Generation of Modern is an immersive, interactive exhibition conceived through the lens of Rodolfo Agrella to mark the international launch and debut of new designs by Atlason Studio, Pagnotta, and Massimo & Lela Vignelli, as well as the relaunch of favorites from William Sawaya and Mario & Claudio Bellini.
Encouraging visitors to touch and explore the industrial origins of Heller's process, this exhibition pushes the boundaries of the infinite possibilities of modern design while celebrating its artistic value.
TECHNICAL FEATURES
9 polish aluminum totems
7 different products: Vignelli Rocker Chair, Arcobellini Chair, Tavollini Table, Mi Chair, Calla Chair, Bluff Chair, Limbo Chair.
6 Design studios: Massimo and Lella Vignelli, Atlason Studio, Pagnotta, William Sawaya and Mario and Claudio Bellini
730 sqf of WARM RED C vinyl
70 hrs of installation
CLIENT Heller Furniture
YEAR May, 2023
LOCATION Heller Gallery, New York City, NY
TEAM
Creative Direction: Rodolfo Agrella
Design team: Rodrigo de la Peña, Yubirí Suárez
Animation: Nate Garner
Soundscape: Alberto Stangarone
Fabrication: ColorX - Matthew Pagliaro
Production Asistant: Manaure Peñalver
Video and Documentation: Studio Caribe
PR: BDE&CO
Catering by: Smør
Staff: Rafael Ingannamonte
